The 3 B’s
Or, ‘A useful checklist to see if your writing is on-brand’
1.
Empower Customers: Get them to learn or do something useful
Make them the hero: Focus on what they can do with Roleno
2.
Get people smiling: Perk things up with evocative language
Be approachable: Write like you would to a mate
3.
Relax: Stay in control; don’t appear frantic
Make it flow: Never labor a joke or sentence
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A useful list of words and phrases
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From Estate agents to Edtech innovators
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1. Purposeful: Use them lightly
It’s okay to sometimes use them in a very natural, light-touch way that doesn’t steal the show. After all, they’re part of our language. But be wary not to distract from the purpose of the writing.
2. Playful: Use them creatively
It’s okay to sometimes use them in a very natural, light-touch way that doesn’t steal the show. After all, they’re part of our language. But be wary not to distract from the purpose of the writing.
Budget for video: 💰 Budget for office party: 💰💰💰
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3. Effortless: Use them sparingly
It’s okay to sometimes use them in a very natural, light-touch way that doesn’t steal the show. After all, they’re part of our language. But be wary not to distract from the purpose of the writing.
Writing examples
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Purposeful. Emphasis shifted to the user; removed distracting detail.
Playful. Attempts at playfulness got in the way. Also, this is one of several partials on the page and we don’t need a joke in every one.
Effortless. The words flow nicely. Just enough info for a skim-read.
Purposeful. More focussed in its purpose. Probably enough info for this context.
Playful. Light-touch. Also makes important point about the role of music.
Effortless. Reads well out loud. Flows quickly. Fewer lines on mobile.
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Purposeful. Yes. Making the assumption that existing users know what this means though. Worth testing.
Playful. Warming things up with evocative language.
Effortless. Light alliteration makes it roll off the tongue.